2020 Election Outreach

When: September - November 2020
Where: Humboldt and Del Norte and Tribal Lands

This election season, True North mobilized volunteers across Humboldt and Del Norte and Tribal Lands to encourage our neighbors to vote YES on Proposition 15 and NO on Proposition 20. During six weeks of online phone banking parties, our staff and volunteers had 979 conversations with friends, family, and the larger community! 

Proposition 20 failed to pass, paving the way for a more just and equitable criminal justice system here in California, and proving that Californian voters care about alternatives to incarceration. Even though Proposition 15 was voted down by a small margin in the end, it laid the groundwork for important conversations about the loopholes in California property tax codes, allowing us to envision a future in which corporations have to pay their fair share, and we prioritize funding schools and communities first.

We had 6 weeks of phone and text banking parties in which we had 979 conversations, had 749 people commit to voting YES on Proposition 15, and had 393 people commit to voting NO on Proposition 20. Our statewide network also had over 117,000 conversations statewide!

Along with our outreach around Propositions 15 and 20, we held forums and candidates' nights to increase voter engagement in local elections in both Humboldt and  Del Norte and Tribal Lands. In Arcata, we hosted a virtual City Council Candidates forum, and in DNATL we held both a Crescent City City Council Candidates Forum and a School Board Candidates Forum.

We also teamed up with Redwood Voice to form a youth voter engagement team, who worked on producing content, like this video to the right, to increase youth voter registration and engagement virtually.

They produced a website and a social media campaign.